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Improving Small Business Curb Appeal

Improving curb appeal isn’t just a goal for someone selling a house. In fact, improving the curb appeal of your small business can be a great way to attract new customers. Here are a few ideas that will up your curb appeal and increase your foot traffic at the same time.

  • Keep sidewalks clean. Sweep all pathways that lead into and out of your business every day. If you have a parking lot – whether it’s a huge lot or just a few spaces in front of your business – keep that clean as well.
  • Update asphalt and concrete surfaces. If your pavement is looking worn or damaged, contact a local paving contractor and find out what it will take to restore the appearance. It could be something as simple as seal coating to provide a fresh, updated look.
  • Buy a welcome mat. You do it for your home, so why not your business? A welcome mat adds a homey touch that does exactly what you would expect it to do – it makes your customers feel welcome.
  • Add planters and plants around your front entrance. If you live in a warm climate, flower pots are an excellent choice. But if you want something lower maintenance, any type of greenery will have the same effect.
  • Repaint whatever needs it. Whether it’s your company signage, the outside walls of your store, or parking spaces in the parking lot, a fresh coat of paint will work wonders to make your business more appealing.
  • Update your window display. If you have a window, make sure to change your display on a regular basis. Passersby definitely pay attention to window displays, and it’s a great way to draw in new customers. And whatever you do, always make sure the windows are clean.
  • Put up a sandwich board. This inexpensive signage is a great way to advertise specials or just make it more clear to potential customers what you’re selling.
  • Don’t overdo it. All these ideas are great ways to attract new customers to your business, but don’t add so much to the front of your store that it feels cluttered or disorganized.
  • Keep it clean. Make sure you keep up with maintenance, like cleaning gutters, for example. And always keep trash cans out of sight.

Improving your curb appeal can make a huge difference in the amount of foot traffic through your business. Follow these few tips, and you may be surprised how many new customers you will attract!